Airside
This talk was given by James Greenfield, the creative director of Airside. What I think I got out of this lecture was the knowledge that I am not studying to be given a title, like a copy writer. It showed me that I can do a lot rather than just be a designer. James broke it down into 6 aspects:
- Strategy
- Brief
- Content
- UX
- Design
- Production
He explained that we can do all of this being a creative. On a personal level this makes my design world much more exciting, knowing i’m not limited to say advertising. We have to be a lot more flexible because thats what clients want nowadays.
The actual work was very moving image and digitally based. Looking at the work inspired me to think about the narrative within my projects such as ad campaigns or visual identities. This is also beneficial because narrative is the theme for one of my project briefs.
Overall the talk was inspiring and insightful, however I didn’t connect with some of the work. This was just because most of the pieces involved a lot of illustration and I don’t get the same vibe with that as I do with shapes and type. However it is very much a personal thing.
